Hotel FF&E Liquidation & Installation

furniture liquidation and salesClassic CIty Liquidators (CCL), the asset liquidation division of Athena Enterprises LLC, specializes in the liquidation of properties undergoing renovation, refurbishment, brand conversion, and demolition. CCL's full-service liquidation includes comprehensive selling campaigns, sales event management, FF&E extraction, FF&E installation, and guaranteed payment scheduling. CCL's crews are covered by Workman's compensation and insured to meet the strictest requirements.

Liquidation Process

After Classic City Liquidators has been contacted, our appraisers do a thorough property walk-through with owners and hotel executives to ensure a complete and accurate liquidation inventory. After evaluating the condition and sale-ability of the furniture as well as handling costs, a fair market appraisal will be submitted to the client. CCL then guarantees that all liquidated items are removed from rooms and off the property by the requested date, with the least amount of disturbance to hotel management and guests.

Each and every activity involved in the liquidation is always at our expense, never our client's.

Liquidation Options

On-site Liquidation - For properties that are being converted, demolished or closed for renovation, CCL can conduct on-site sales based on the client's schedule. On-site liquidation sales produce the best return for the aforementioned properties. In fact, CCL routinely generates 300% more when conducting the sale on-site rather than off-site.

Off-site Liquidation - When on-site hotel liquidation is not an option, CCL will remove the hotel's contents and conduct an off-site sale. Our extensive experience working with property management and contractors assures efficient removal that avoids any disruption in day-to-day hotel operations.

Whichever option fits a property best, CCL diligently conducts the liquidation always striving to optimize the value of the property's assets.


Unlike many liquidation companies, CCL has the ability to offer the appealing option of a guaranteed purchase price. Payments can be structured throughout the event or even partial payment upfront to help offset any construction or renovation costs the property experiences.


CCL offers nationwide hotel furniture installation, specializing in receiving, inspecting, unpacking, handling, and installation of owner supplied FF&E. Our on-site project managers are trained in handling all aspects of the installation process and work closely with hotel personnel, general contractors, sub-contractors, and transportation providers. Pairing liquidation and installation can drastically reduce client's costs and increase efficiency of the project.